Sales Executive – Milk Sales

1. Achieving sales targets
§ Receive targets from ASMs
§ Start appointing new agents by:
o Identifying the agents in the area allotted
o Counting the number of shops in the area and classifying them into tea shops, hotels, restaurants etc
o Identify potential of milk sales
o Approach milk agent and fix appointments
o Get to know which brands are being sold and convince the agent to take up the Dodla brand
o Talk about the incentives and commission and convince the agent
o Get the form filled from the agent for agreement and take security deposit of Rs. 2000
2. Ensure 100% collections of cash and tubs
§ Meet cashier, identify the balance amounts to be paid by agents
§ Visit agent and collect payment
§ If the issue is not solved, then escalate matters to ASMs
3. Covering uncovered areas
§ Identify new routes on the areas assigned and also new areas; communicate the same to ASMs
§ Accompany ASMs on visit to new area
§ Identify new agents, call them for a meeting and explain:
o The company history
o The products sold and the kind of quality offered
o The incentives an agent would get on the sales of the milk
§ Follow up with all agents interested in selling the milk
§ Take orders, forward to dispatcher
§ Handling institutional sales
o Visit large institutions like colleges, schools, hospitals, banks and hotels with the ASM
o Fix up meetings with the Purchase Manager/Purchase In-charge
o Explain the history of the company
o The quality of milk offered
o The discounts offered for bulk buying
o Convince the purchase manager to order bulk requirements
o Discuss mode of payment and explain about our cash collection systems
4. Business Development/Sales Promotions
§ Communicate all new schemes offered by the company to agents
§ Keep track of competitor promotional activities, inform the ASMs of the same
§ Convince shops/agents to put up banners, boards, paintings etc to be put at the shops
5. Daily reports
§ Check collection sheet
§ Prepare DSRs
§ Discuss issues with ASMs
§ Prepare monthly reports

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