1. Achieving sales targets |
§ Receive targets from ASMs |
§ Start appointing new agents by: |
o Identifying the agents in the area allotted |
o Counting the number of shops in the area and classifying them into tea shops, hotels, restaurants etc |
o Identify potential of milk sales |
o Approach milk agent and fix appointments |
o Get to know which brands are being sold and convince the agent to take up the Dodla brand |
o Talk about the incentives and commission and convince the agent |
o Get the form filled from the agent for agreement and take security deposit of Rs. 2000 |
2. Ensure 100% collections of cash and tubs |
§ Meet cashier, identify the balance amounts to be paid by agents |
§ Visit agent and collect payment |
§ If the issue is not solved, then escalate matters to ASMs |
3. Covering uncovered areas |
§ Identify new routes on the areas assigned and also new areas; communicate the same to ASMs |
§ Accompany ASMs on visit to new area |
§ Identify new agents, call them for a meeting and explain: |
o The company history |
o The products sold and the kind of quality offered |
o The incentives an agent would get on the sales of the milk |
§ Follow up with all agents interested in selling the milk |
§ Take orders, forward to dispatcher |
§ Handling institutional sales |
o Visit large institutions like colleges, schools, hospitals, banks and hotels with the ASM |
o Fix up meetings with the Purchase Manager/Purchase In-charge |
o Explain the history of the company |
o The quality of milk offered |
o The discounts offered for bulk buying |
o Convince the purchase manager to order bulk requirements |
o Discuss mode of payment and explain about our cash collection systems |
4. Business Development/Sales Promotions |
§ Communicate all new schemes offered by the company to agents |
§ Keep track of competitor promotional activities, inform the ASMs of the same |
§ Convince shops/agents to put up banners, boards, paintings etc to be put at the shops |
5. Daily reports |
§ Check collection sheet |
§ Prepare DSRs |
§ Discuss issues with ASMs |
§ Prepare monthly reports |